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Distribution should be part of the master plan in any media project.
MP3's The easiest way to make something that might propagate itself is to make the best possible production. MP3's can be duplicated by anyone and therefore facilitate the "viral" effect. Audio CD's and DVD's These are reliable consumer formats with good compatibility. A DVD holds hours of high quality video. An Audio CD holds 80 minutes of stereo sound (including the gaps between songs.)
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